TikTok, which came to existence in 2018, is presently one of the widely used applications on the market. It enables users to build short, looping reels where you can add various effects and music by simply dragging and dropping. For some, this is nothing more than a perplexing viral app, while others learn how to turn a profit for their businesses and organisations.
Even though TikTok is a relatively new platform, many companies have chosen it to market their products and services. It estimates 60 percent of the TikTok audience is users between the ages of 16 and 25 years old, suggesting that the app is aimed squarely towards Millennials and Generation Zers.
Why Is TikTok Healthy For Business And Brands?
This year’s most downloaded iOS app for the first quarter of 2018 was TikTok, with 500 million users globally. Instagram, Facebook, and Snapchat all have an average user time of 52 minutes. What does this mean for business? Engagement is key. Young, energetic consumers are willing to watch catchy, attention-grabbing videos and advertisements.
#1 Pick Niche Topic
TikTok, like every other social networking app, is based on content. When using this platform to market your brand, you must be consistent. Pick a topic that interests you and contribute your knowledge and experience. First, investigate your rivals’ TikTok content. Then, create premium content to outrank them. Monitoring and evaluating user input can tell you if you’re on the right track.
#2 Be A Part Of Hashtag Challenge
This TikTok movement might help your company reach new audiences. Add relevant hashtags to make every video visible on TikTok. If you don’t know what hashtags to use, look for them on TikTok, add them to create visibility of your content,You even can launch a TikTok hashtag challenge to advertise your brand. Establish an engaging video, produce a unique hashtag, and encourage your viewers to create similar videos.
#3 Collaborate With TikTok Influencers
Influencers on TikTok may not be as well-known as those on Instagram, but they have a significant following. On the other hand, reaching your intended audience is what will aid in the promotion of your company. Cooperate with influencers whose audiences are likely to be interested in your brand and more likely to purchase from you.
#4 Engaging TikTok Content
When marketing your business to a broad audience, collaborating with TikTok influencers and using hashtags is crucial. However, let’s face it: none of these methods will be effective if the content you post is mediocre. You only have 15-60 seconds to encourage folks to follow you on TikTok, so make the most of every second.
#5 Paid Advertising
TikTok offers a unique advertising strategy that allows brands and businesses to reach a vast user base on TikTok. Three digital advertising formats are available:
- Native in-feed ads,
- Hashtag challenge ads and
- Brand ads.
#6 Lay On TikTok Trends
TikTok is trending. Popular music, video effects, challenges, and hashtags are all on this social network. In millions of videos, how to spot a trend? Keep track of hashtags and music. Follow these trends and assess how they might help your company.
#7 Track Results
While hashtags and originality are great, don’t forget that assessing a campaign’s performance is essential for any marketing plan. Using an analytics platform can help you enhance your advertising efforts. If you’re not receiving enough interaction, consider what went wrong and how to improve it.
TikTok is a true social media breakthrough. It has become one of the most promising advertising platforms, attracting millions of Gen-Z users. With this knowledge, you may confidently present your product or brand to a substantial TikTok audience.